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Keith McIlroy

That change is going to impact every aspect of your business and it will come in three areas:

•Regulatory change is already upon us.  The mountain of recent regulation will continue to increase as governments try to come to terms with the fundamental conflict between the short term focus of business and the long term  demands of the environment.

•Technological change will accelerate rapidly as business seek to profit from the opportunities presented by regulatory change and society’s demands.

•Behavioural change will be the most profound.  Every aspect of the way we live, learn, work and do business in the world will be affected. 

The way you go to market and the way you communicate with your customers, staff and other stakeholders will  be both reactive and proactive. 

You will need to react to the changing demands of your customers, staff and other stakeholders.  Your marketing programs will need to change to tap into the changing needs and desires of your customer - and you need to do this while avoiding any hint of ‘Greenwash’.  Your internal communications will have to change to comply with ever stricter Corporate and Social Responsibility demands.

You will need to be proactive with your managers and staff to facilitate the culture change that will be required for you to comply with regulatory and societal pressures and for you to identify and capitalize on the profit opportunities that will arise.

This is how my unique background can help you deal with the coming changes.

I educate - By providing off the shelf and tailored talks on the business impacts of key environmental drivers

I advise - On the impacts regulatory, technological and societal changes will have on the behaviours of your employees, customers and other key stakeholders

I facilitate - to enable executive teams to workshop the likely impacts to their business units of changes in their specific industry